Here's a glimpse of some cool things we've done to help brands make a bigger impact.
Our strategy for Shelly-Ann Fraser Pryce focused on building brand awareness and positioning the athlete as an influencer in every aspect of her life (ie. beauty, sports, faith and charity.) We organically developed concepts for brand sponsorships, edited supporting video, created brand aligned graphics, motivated fanbase with strong calls to action and hashtags.
Detroit Beauty Collective (DBC) is a growth-driven community that provides resources for beauty professionals at all career levels. Offering membership packages, space rental, and education, we are Detroit’s first and premiere beauty collective. This organization wanted to establish awareness and credibility online before launching it's website and membership services to beauty pros across the Midwest.
GODNII is a sustainable eyewear brand that prides itself in its craftsmanship and dedication to building Detroit's fashion economy. We shared news of the brand's plans to produce smart-glasses and exclusive series of frames made from wood from historic buildings in and around the city.
Start TV is a multimedia company highlighting the inspiring entrepreneurial journeys of multicultural women. We targeted Black and Hispanic women in Los Angeles, Detroit, Atlanta, D.C., and Philadelphia to promote the brand and its Women's Work book series. We rebranded the social media accounts and developed niche messaging for the website.
The Breakfast Loft has come to change the game in Detroit's brunch culture. It's a retro-rustic gathering place that provides garnished brunch plates and exceptional service. We pitched to local media and executed a high-energy grand opening Sunday, September 8, 2019.
Bumble crowned Amber Lewis as Detroit's "Queen Bee" and official brand ambassador of the city. We asked what Detroiters wanted to see from Bumble and they answered over drinks, great food and fun social media antics. We set up a branded photobooth and tons of Bumble merch... and the crowd loved it!
Reveal Detroit partnered with Bumble during the month of June to amplify Motor City Pride. They took a deep dive into the lives of local creatives to highlight their talents, passions and professions. They widened the lens on what it means to be Black and LGBTQ+
The Renaissance Mom Co. is a lifestyle brand focused on motherhood, multitasking, and balance. Celebrating moms with sentimental merchandise to commemorate life's tender achievements, they provide support through an online community working to help mothers maintain a sense of “self.”
We helped wrangle in thousands of taco lovers in and around Detroit for an epic competitive cook-off in Eastern Market. Attendees enjoyed ticketed tequila shots, and free taco samples as they moved through a warehouse of fiesta-inspired fun.
We put a spotlight on the incredible staff at 24 Grille to share some holiday promotions and restaurant specials to fill dinning rooms and demo new menu items.