I’m Olivia Pearson, The Social Publicist. I work with innovators looking to launch new ideas, services and products. I use social media and media placements to build credibility, trust and awareness for new CEOs, creative entrepreneurs and hometown heroes. Big or small, I position my clients to show up in the world the way they want to be seen.
After working at corporations like Ford Motor Company, DTE Energy, and FCA Chrysler, I've identified what makes people buy into brands, trust authority figures and how to position executives for power.
You need a visibility strategy - don’t let anyone tell you any different. You have a unique genius or talent and we have the secret sauce to getting you noticed.
I know you're probably wondering, "What in the world is a visibility strategy?" Simple. It's a multifaceted communications strategy designed specifically for your brand that we break up into 3 parts: 1. who you are at the core, 2. what you do that's extraordinary, and 3. why and how you choose to impact the world through your genius.
We combine your unique capitol and candor to help you become a champion in your industry.
What do I need to tell people? How do I prove that I'm qualified?
Where are all my customers and why am I losing followers?
Why am I feeling burnt out working on something I love?
How do I start getting the results I want to see?
They're recognized for their expertise and trusted by their peers.
They learn new ways to position themselves for power and how to market their offer.
They're more confident sharing their mission and have more time to focus on their genius.
Nothing happens overnight -- consistency is key to seeing results. I require a six-month commitment from clients in order to see effective change.
Everything does not need to be posted in real-time -- spread your content out so it makes sense. My tiny team and I analyze your best times to post and schedule content so your brand is never missing a beat.
Captions & copywriting matter! -- it has to talk like you before it can walk like you. Words matter, tone matters, and we’ve got the recipe that’ll have your audience eating you up.
Social media is a tool, not a tactic -- you cannot build your business off of social alone. You must have an effective, operational business plan before thinking about social media. It’s a tool we use to amplify and market, it is not the guts and glory of your brand.
Submit an inquiry form on my contact page or reach out directly at firstname.lastname@example.org. You will be provided a questionnaire to complete before our discovery call. During that time we will discuss your goals, expectations and vision for success.
(Average turn around time is within two weeks to get started.)
Yes! Even if you don't have a business, you have a brand. Your brand is made up of the unique qualities that attract your audience to you and your lifestyle. We use our discovery calls to assess the scope of work and type of results we can garner potential clients.
At this moment, we do not currently create custom content outside of digital graphics and editing. We do however have affiliate companies and studios that we use. These hands-on professionals create high-quality content outlined in each brand's unique strategy.
We manage influencer campaigns as long as it makes sense for your business or brand. each package we create is custom to your brand's goals and current state.
Clients have the option of paying their invoice in full or by the month. An initial invoice MUST be paid before I begin work. Every month after that an automatic invoice will be provided to you.
*Please note that single purchase items and resources such as workbooks, webinars and physical merchandise are non-refundable.*