Our strategy for Shelly-Ann Fraser Pryce focused on building brand awareness and positioning the athlete as an influencer in every aspect of her life (ie. beauty, sports, faith and charity.) We organically developed concepts for brand sponsorships, edited supporting video, created brand aligned graphics, motivated fanbase with strong calls to action and hashtags.

Task

Diaita Juice came to us in need of a messaging strategy and a brand refresh. They were struggling with transitioning to taking online orders with a website that reflected the many changes to their menu and space. They needed help developing cohesive messaging while also determining a long-term communication strategy.

Goal

It was important that Mana Pacific’s commitment to and cultural awareness of the Pacific Islands was at the core of their messaging and brand. Mana throughout the Pacific is the life force within all living things and is grounded in the Hawaiian tradition of ahupua’a or “collective and equitable prosperity.”

It was important that this messaging resonated through their rebrand. The new website needed to clearly show what the restaurant had to offer and make ordering an easy and simple process. The site needed to include:

• Blogging functionality
• Forms for lead capture
• Sections of the site for vastly different audiences
• The newest version of WordPress
• An easy, user-friendly drag-and-drop interface
• Google Analytics and Facebook Pixel integration
• SEO tools and optimization

Process

Our comprehensive strategy included the following:

Results

The result of this project is one of our favorite logos! We refreshed an outdated design to modernize the logo while still maintaining its cultural significance and adding the vibrancy of Polynesian culture.