Design strategy and branding projects are some of our favorites. Especially when they are companies making significant steps to make the world a better place. Our client, Diaita is a vegan restaurant that provides cold-pressed juice and vegan food to customers in Canton, OH.
Making healthier choices delicious and easier to make for well… everybody.
Task
Diaita Juice came to us in need of a messaging strategy and a brand refresh. They were struggling with transitioning to taking online orders with a website that reflected the many changes to their menu and space. They needed help developing cohesive messaging while also determining a long-term communication strategy.
Goal
It was important that Diaita defined their commitment to the community and their products. Their values around sustainability, nutrient retention, and ableism allowed us to ground them with three charges to: RESTORE, REDUCE, & REIMAGINE. Setting them on a mission to restore a healthy, balanced diet to as many lives as possible, reduce as much waste as possible by choosing sustainable products, and reimagine what eating healthy looks like for everyday people.
It was important that this messaging resonated through their rebrand. The new website needed to clearly show what the restaurant had to offer and make ordering an easy and simple process. The site needed to include:
- The newest version of WordPress
- An easy, user-friendly drag-and-drop interface
- Google Analytics and Facebook Pixel integration
- SEO tools and optimization
Process
Our successful strategy and rebrand included the following:
Once that was live, and we could direct people there for the time being, we were able to get into the heavy-lifting on the big site. The significance of the original logo was very important to the client.
Results
We refreshed an outdated design to modernize a feel-good brand while still maintaining its essence and adding the clean design of a responsive website.
