The Pocket Rocket Foundation, founded by Shelly-Ann Fraser-Pryce, is a nonprofit organization dedicated to fueling the futures of student athletes and their community members so they can soar to new heights. Our mission is to enrich the lives of student athletes by supporting their educational development and basic needs. We utilize unique pathways to higher education, sports, recreational play, and community development to enhance the lives of students and their families across the island of Jamaica. 

They hired The Social Publicist to visually rebrand, and develop fundraising strategies and frameworks to better reach prospective donors and partners. We designed and developed a new website (www.pocketrocketfoundation.org) – equipped with high-resolution photos and video, copywriting, and fundraising software. In addition we created materials such as an annual report template, and strategic planning document to commemorate the foundation’s ten years of impact and service.