In 2019, Shelly-Ann Fraser-Pryce hired The Social Publicist for content creation, public relations and brand management. Our strategy focused on building brand awareness and positioning the athlete as an influencer in every aspect of her life (ie. beauty, sports, faith and charity.) We organically developed concepts for brand sponsorships, edited supporting video, created brand aligned graphics, motivated fanbase with strong calls to action that resulted in press clips and features in Athletes Weekly, NY Post, Black Enterprise, Citius Magazine, Forbes, Porter, The Player’s Tribune, Empower Onyx, and Fortune’s Most Powerful Women to name a few.

Over the past four years, we’ve provided consultation on product development, and talking points for global speaking engagements and ward shows, secured notable international press, and provided creative direction for major brand commercials and creative collaborations. Fraser-Pryce continues to be a select client at The Social Publicist.